A naturalised wildflower with extremely fragrant, long, slender, wavering spires holding tufted primrose flower heads. Traditionally grown for use as a natural dye, alongside woad and madder, weld was also grown for the sweet honey scent of its flowers which the Victorians used in arrangements and perfumery to cover up unsavoury smells. Pollinated by bees and butterflies, they are excellent plants for attracting wildlife.